The project is funded by the Swiss Development Cooperation and is in partnership with PalVision organizations. Its main objective is to engage entrepreneurs, startups, MSMEs, and small business owners in Jerusalem and beyond, with a primary emphasis on fostering entrepreneurship and business development in Palestine. It commenced in 2023 and includes various phases designed to develop the personal and technical skills of entrepreneurs. These phases consist of intensive training programs and workshops on a wide range of subjects, including business development, presentation skills, financial management, legal considerations, artificial intelligence, and marketing. At least 90 entrepreneurs will benefit from these sessions, equipping them with vital knowledge and skills. Following the training phase, startups will have access to tailored support, including seed funding, digital packages, and international networking opportunities, such as exposure. This strategic support aims to catalyze innovation and growth within the entrepreneurial ecosystem of Jerusalem, fostering sustainable development and economic empowerment.